Airlines Are Offering Ultra-Cheap Transatlantic Flights, But How Long Can They Last?

Airlines Are Offering Ultra-Cheap Transatlantic Flights, But How Long Can They Last?

As revenge-travel booms post-pandemic, a slew of low cost airlines like Norse Atlantic Airways, French Bee and Play have begun advertising cheap transatlantic flights. Their tactics for getting prices down go far further than simply ‘unbundling ancillaries’ – charging separately for everything other than the plane seat – yet still their prices aren’t that much cheaper than legacy carriers like United and Delta. With the summer travel season coming to an end, and international demand set to drop, WSJ’s George Downs visits Norse to find out whether the company’s low fare, low-margin approach will withstand the winter.